The Boulder company, Optibike, makes one of the world's best electric bicycles. To promote the Optibike in a transmedia campaign, we produced a series of videos and an accompanying ebook that could be used across multiple media platforms.  

The videos were used in a video enhanced eBook that we developed and published on iTunes:

The video  series was  featured on the Optibike website and the Optibike YouTube Channel:

We published The Electric Bike Book Kindle edition on Amazon where it became the #1 ebook in Transportation, has been downloaded thousands of times,  garnered rave reviews, and, of course, links readers to Optibike's website.   

Amazon Reader Reviews
5.0 out of 5 stars
What a great little primer on electric bicycles
 Thank you Mr. Turner for sharing your expertise with the public. Simply Excellent!
5.0 out of 5 stars
awesome book!,
 I really enjoyed reading this book about electric bikes. I recommend this book to anyone looking to learn more about electric bikes.
5.0 out of 5 stars
I want one,
Great book about the future of transportation. Young people should be especially interested in reading this book. 

We produced a 30 second video spot that aired on television and was used on the internet: